The anti-agency
ANYONE CAN MAKE A PAPER AIRPLANE,
BUT CAN THEY MAKE IT FLY?
services
COPYWRITING, EDITORIAL
Agency: advertising, marketing, PR campaigns
Corporate: newsletters, blogs, corporate communications
Speechwriting: dignitaries, key note, executives
PR: press releases, events, media kits
STRATEGIC BRAND POSITIONING
Brand Assessment: review + report brand's strengths and weaknesses
Brand Story: foundational positioning statement
Campaign Ideation: advertising campaigns across all communication channels
Nomenclature: tag lines, slogans, brand + product naming
MARKETING, ADVERTISING
Advertising: print, broadcast, outdoor, point-of-sale, interactive
Websites: design, content, navigation, SEO, social media
Marketing: brochures, sales aids, postcards, emails, videos
Corporate: newsletters, manuals, proposals, corporate communications
Speechwriting: dignitaries, key note, executive
PR: press releases, events, media kits
Cadbury Schweppes Campbell Soup DelMonte Heineken Mars Chocolate Panda Licorice Unilever Upfield AMC Channel Beijing Olympics Expedia Food Network Hallmark Channel Maccabi Games Maritime Aquarium Odyssey Channel Amazon B&H DYMO Harmon/JBL Kodak Panasonic Ethan Allen Lutron Martha Stewart Garnier Calvin Klein Fruit of the Loom Kiwi Shoe Polish Russell Athleticwear L’Oreal Maybelline AAA Nascar Saab Seiko Under Armour American Lung Association New York ACS United Way United Nations Allergan Astra Zeneca Bausch & Lomb BlueCross BlueShield Boehringer Ingelheim Cephalon Cigna Janssen CarePath Johnson & Johnson Life Extension Novo Organon Pfizer SeaCare USA Teva Pharmaceuticals Upjohn Vaseline WebMD Wyeth Cisco IBM PG&E Sieble Systems VividCloud University of Bridgeport Harvard Thomas College Zicklin School of Business American Express Banco Popular Citibank First County Bank GE Capital MasterCard Reuters Affinia LinkedIn Civitas New York Times Pequot Press Ziff Davis
